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The New Business Plan? Real Ideas Into Opportunities

One of the most important lessons learned in my undergraduate entrepreneurship studies at Wharton was: "Not every idea is an opportunity, but every opportunity started as a great idea." Times and business models have changed. What are some of the new ways to farm ideas and cultivate opportunities for new businesses? Is there a new way to present a business plan? How do we identify ideas that can be real opportunities reflective of today's economy and times?

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